1. The secret signature
The distinctive Chanel logo on the top of each Rouge Coco lipstick is easy to spot, but there’s also a hidden engraved double C logo inside each cap.
Meet five the 30 lovely Rouge Coco ladies (from left to right): Cambon 31, Legende 11, La Pausa 08, Mademoiselle 05, Perle 02
2. There’s a reason Chanel Rouge Coco tubes feel cool to the touch
Chanel Global Director of Makeup Peter Philips and his team revamped the shape and material used to house the new lipsticks, choosing metal cases that would cool down quickly…
3. They have a new signature scent
An in-house olfactory lab tweaked the classic Chanel lipstick scent ever so slightly, adding fresh roses, raspberry and a hint of vanilla.
4. It took hundreds of prototype tubes to find the perfect click
Engineers went through several trials to perfect the closure system of the Rouge Coco lipsticks, opening and closing hundreds of tubes until they found just the right feel to the soft press on the cap and sound of the lipstick clicking shut.
5. The shade Vanessa Paradis wears in the Coco Rouge campaign is called Mademoiselle
It’s a creamy rose, cleverly numbered “05.”
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